We👏 launch👏 brands
2021 ADAGE PRODUCT LAUNCH OF THE YEAR
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2021 ADAGE PRODUCT LAUNCH OF THE YEAR ⋆
THIS IS SOCIAL PROOF
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IT COMMUNICATES AUTHORITY
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IT INCREASES OUR CREDIBILITY
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IS IT WORKING YET?
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THIS IS SOCIAL PROOF ⋆ IT COMMUNICATES AUTHORITY ⋆ IT INCREASES OUR CREDIBILITY ⋆ IS IT WORKING YET? ⋆
We work in small, highly capable teams launching multiple unicorns, 9, 8, and 7 figure brands for VC/PE and Fortune 500 companies.
EVERY CLIENT HAS THREE QUESTIONS. WE ANSWER THEM UP FRONT.
WHAT DO I GET?
HOW LONG DOES IT TAKE?
HOW MUCH DOES IT COST?
LAUNCH
PLANS
BRAND IDENTITY AND VISUAL SYSTEM
We combine elements of brand strategy and brand identity to create a brand system that you can share with anyone and they’ll know what you’re all about and how to apply your visual system.
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Naming
Purpose/Mission
Position
Persona:
Tone of Voice
Truths and Values
Logo
Colors
Typography
Photography references
Social media templates)
Swag (hats, t-shirt, hoodie, Business card, and letterhead)
Collateral
PACK DESIGN IS EXTRA, ASK US ABOUT OUR PACK DESIGN PACKAGES
WEB DESIGN IS EXTRA, ASK US ABOUT OUR WEB PACKAGES
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5 weeks
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STARTS AT 65K
BRAND PLATFORM SYSTEM
Every brand needs a clear, concise, and compelling platform. It’s a creative articulation of your reason for being.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
CULTURAL INSIGHT
CREATIVE OPPORTUNITY
IDEA
MANIFESTO
TAGLINE
2-3 AD-LIKE OBJECTS: A BILLBOARD, SOCIAL POST, AND FILM SYNOPSIS.
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5 weeks
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STARTS AT 65K
CAMPAIGN SYSTEM
A campaign is an integrated messaging communication that lives across media channels. Unlike your brand platform, a campaign has a specific, and targeted communication objective, and is temporary.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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5 weeks
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STARTS AT 50K
PRODUCTION STAGE 1
Photo and short video based. Best for brands with 1-4 SKU’S. You need some e-commerce, some lifestyle, throw a model or two in there.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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4 weeks
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STARTS AT 60K
PRODUCTION STAGE 2
Here’s where things start to get interesting. More photos, lifestyle, and :30 second film/video bring your brand to life for more channels, in more ways.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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8 weeks
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STARTS AT 150K
PRODUCTION STAGE 3
If you’re thinking about a full cross-channel launch, with scripted narrative films, this is the level you’re probably at. Let’s discuss.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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10-12 weeks
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STARTS AT 250K
CATEGORY EXPERTISE
Every category has a blue print. That’s why it’s important to have category experience. Do we break the category convention? Sure. Is that where the magic come from? Yep. But you gotta know the rules to break the rules if you want to launch like a seasoned pro.
B2B/C
FOOD & BEV
HEALTH TECH
GROOMING
FINTECH
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"It's a great feeling when everything runs smoothly, and on time, but I know that's not a coincidence given how well this team operates. I know I speak on behalf of my team, when I say we're excited to work with the entire team again in the future."
Harley Butler, Fuzzy
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"A secret weapon for any company. The entire team (top to bottom) is incredible"
Zach Reitano, Ro
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“We were challenged to build a brand that was beyond our wildest imagination, and gave our organization the confidence, tools, and excitement to pull it off.”
Lark Marie-Anton, Aura
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"They offered fresh perspective, are unafraid to experiment and push creative boundaries, that has helped Justworks standout as an innovative, thought provoking brand."
Doug Nelson, JustWorks
2021 Small Agency of the Year, GOLD 11-75 Employees
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4X Small Agency of the Year Winner
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2021 Product Launch of the year
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2021 Small Agency of the Year, GOLD 11-75 Employees • 4X Small Agency of the Year Winner • 2021 Product Launch of the year •