WE LAUNCH BRANDS
2021 ADAGE PRODUCT LAUNCH OF THE YEAR
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2021 ADAGE PRODUCT LAUNCH OF THE YEAR ⋆
THIS IS SOCIAL PROOF
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IT COMMUNICATES AUTHORITY
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IT INCREASES OUR CREDIBILITY
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IS IT WORKING YET?
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THIS IS SOCIAL PROOF ⋆ IT COMMUNICATES AUTHORITY ⋆ IT INCREASES OUR CREDIBILITY ⋆ IS IT WORKING YET? ⋆
WE WORK IN TEAMS YOU CAN FEED WITH TWO PIZZAS OR LESS, DIRECTLY WITH FOUNDERS, CEO’S, AND BRAND LEADERSHIP TEAMS TO BUILD 8, 9, AND 10 FIGURE BRANDS.
EVERY CLIENT HAS THREE QUESTIONS.
WE ANSWER THEM UP FRONT.
WHAT DO I GET?
HOW LONG DOES IT TAKE?
HOW MUCH DOES IT COST?
LAUNCH
PLANS
BRAND PLATFORM SYSTEM
Every brand needs a clear, concise, and compelling platform. It’s a brand strategy that leads to the creative articulation of your reason for being.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
BUSINESS STRATEGY
BRAND STRATEGY
BRAND POSITIONING
TONE OF VOICE
CONSUMER RESEARCH
COMPETITOR RESEARCH
CULTURAL INSIGHT
CREATIVE OPPORTUNITY
IDEA
MANIFESTO
TAGLINE
2-3 AD-LIKE OBJECTS: A BILLBOARD, SOCIAL POST, AND FILM SYNOPSIS.
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8 weeks
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STARTS AT 100K
BRAND IDENTITY AND VISUAL SYSTEM
We combine elements of brand strategy and brand identity to create a brand system that you can share with anyone and they’ll know what you’re all about and how to apply your visual system.
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Naming
Purpose/Mission
Position
Persona:
Tone of Voice
Truths and Values
Logo
Colors
Typography
Photography references
Social media templates)
Swag (hats, t-shirt, hoodie, Business card, and letterhead)
Collateral
PACK DESIGN IS EXTRA, ASK US ABOUT OUR PACK DESIGN PACKAGES
WEB DESIGN IS EXTRA, ASK US ABOUT OUR WEB PACKAGES
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5 weeks
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STARTS AT 65K
CAMPAIGN SYSTEM
A campaign is an integrated messaging communication that lives across media channels. Unlike your brand platform, a campaign has a specific, and targeted communication objective, and is temporary.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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5 weeks
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STARTS AT 65K
PRODUCTION STAGE 1
PRODUCT, AND/OR LIFESTYLE PHOTOS, AND SHORT FILM/GIFS. FOR ROUGHLY 1-5 PRODUCT SKUS.
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WE CREATE A BRANDED CONCEPT FOR YOUR SHOOT THAT MAKES YOUR BRAND SING. FOR USE ACROSS ALL YOUR CHANNEL NEEDS
PHOTOS
15 GIFS
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4 weeks
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STARTS AT 60K
PRODUCTION STAGE 2
1 KEY FILM, WITH VIDEO, AND STILL ASSETS YOUR TEAMS CAN DEPLOY ACROSS YOUR CHANNEL MIX.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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8 weeks
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STARTS AT 150K
PRODUCTION STAGE 3
WE’RE GOING BIG. SCRIPTED NARRATIVE, MULTIPLE UNIQUE FILMS, CUT DOWNS GALORE.
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We deliver the following in triplicate, so you have options to choose from. Each brand platform is expressed in the following.
EVIDENCE/OPPORTUNITY
INSIGHT
IDEA
EXECUTION
FILM SCRIPT
ACTIVATION IDEA
3 OOH
3 PAID SOCIAL CONCEPTS
1 TIKTOK IDEA
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10-12 weeks
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STARTS AT 250K
CATEGORY EXPERTISE
Every category has a blue print. That’s why it’s important to have category experience. Do we break the category convention? Sure. Is that where the magic come from? Yep. But you gotta know the rules to break the rules if you want to launch like a seasoned pro.
B2B/C
FOOD & BEV
HEALTH
&
FIN TECH
CPG
ALC/SPIRITS
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"It's a great feeling when everything runs smoothly, and on time, but I know that's not a coincidence given how well this team operates. I know I speak on behalf of my team, when I say we're excited to work with the entire team again in the future."
Harley Butler, Fuzzy
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"A secret weapon for any company. The entire team (top to bottom) is incredible"
Zach Reitano, Ro
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“We were challenged to build a brand that was beyond our wildest imagination, and gave our organization the confidence, tools, and excitement to pull it off.”
Lark Marie-Anton, Aura
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"They offered fresh perspective, are unafraid to experiment and push creative boundaries, that has helped Justworks standout as an innovative, thought provoking brand."
Doug Nelson, JustWorks
2021 Small Agency of the Year, GOLD 11-75 Employees
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4X Small Agency of the Year Winner
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2021 Product Launch of the year
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2021 Small Agency of the Year, GOLD 11-75 Employees • 4X Small Agency of the Year Winner • 2021 Product Launch of the year •